After many years of using my commercial eye to buy clothes for the well known highstreet shops and seeing hundreds of women’s wardrobes as personal stylist, I put all my knowledge in designing a fun, ethical, affordable and fashionable collection. It was always about stopping someone in the street to say ‘Love ur Look’ which is how I came up with the name for the company.
To make it all happen I spend weeks in India sourcing fabrics, buttons and trims from various markets all over India. All of my designs are not only made to embrace and enhance a women’s shape but have also been made from up cycled/ discarded materials . My love for all things vintage can be seen within my designs, from the 40s – 60s; these eras have given me inspiration to create something fun and unique for women to wear. It really is all about making something out of nothing, creating an individual look for people and not having to follow the current trends.
The Love ur Look collection is also made in India within women’s factories and small family factories giving back to the local towns and villages much needed financial support. As a result I not only see my collections make a difference in the UK but also in India.
My dream is to grow Love ur Look throughout the world for all to experience and love… (any funding/support is welcome) – eventually adding kidswear and accessories into the mix.
I truly love the creativity and excitement involved in making it all come together and hope everyone who visits the shop or website will too.