Kirkdale Signage – pointing the way
SEE3 has commissioned local business “Designed By Good People” on proposals to brand the high street in Kirkdale and add some signage to help increase footfall. Kirkdale is a long road with two shopping areas, separated by a long stretch of residential housing. Many people don’t know that the top part of Kirkdale exists.
“Designed By Good People” have consulted with traders and a local historian in Kirkdale and working with them rebranded the top part as “Kirkdale High Street.” The logo is based on the imposing gothic listed buildings which have ‘High Street Buildings’ carved out of stone on the upper floors.
The idea is to make the branding bespoke to the high street only and communicate that there are two parts to Kirkdale. The “High Street” refers to Kirkdale’s original name as it was Sydenham’s first high street back in the 1820s.
To celebrate this fact, the branding has been painted as traditional ‘ghost sign’ type murals, directly onto the walls, something Kirkdale used to have in abundance in the past, on end walls of businesses. These end walls have also been painted and smartened up which has also made the area look tidier.
The piano shop has been recognised for its location as a prominent entry point to local shops, 40 years of service and trading in Kirkdale with a new sign for their end wall, also hand painted and sign written.
In addition to the Ghost Signs, the traders have some reverse graffiti stencils to help promote seasonal trading such as Christmas and Halloween. These stencils will be used to clean the dirt out of the paving creating temporary messages in the paving that are both fun and informative. They also involve the traders by doing something that is fun and unusual, which we believe can help bring traders and the general public together.
The slightly unusual aspect of the signage used in Kirkdale has already got people excited and talking in a positive light. Please see link www.sydenham.org.uk/forum for various comments made. We see this as a good sign of things to come and the beginning of a legacy for traders in Kirkdale.
The signs were lovingly painted by Peter O’Connor Signs (http://www.oconnorsigns.com)