SEE3 welcomes our new team for The Shop Revolution

Louise Brooks, a local resident and business owner, has been appointed to lead on The Shop Revolution, one of three key projects in the SEE3 Portas Pilot. Louise will use her extensive marketing, events, campaign and project-management experience to bring life to the many empty shops in Sydenham, Kirkdale and Forest Hill, helping to create a retail scene that draws customers from far and wide.

Louise is a also member of the SEE3 Core Team and was involved in the drawing up the winning Portas Pilot bid. Her tender to deliver The Shop Revolution project brings together a team with local knowledge and relationships along with expertise in delivering projects of this nature.

The Team

The Shop Revolution team includes Linda Welsh and Penelope Else with additional expertise provided by Ed Holloway, Lee Newham and Meanwhile Space. Linda Welsh is a local Marketing & PR expert and journalist. Penelope Else runs local websites and, and was one of those responsible for co-project managing the Kirkdale 2011 Christmas Pop Up event.

The Shop Revolution will draw on expertise in renovating the shops from local architect and SEE3 Core Team member Ed Holloway of Beep Studio, and Lee Newham of and Lee has been responsible for redesigning shop fronts in London high streets for GLA high street regeneration projects. The team will also be consulting with community pop up shop experts Meanwhile Space.

Louise said:

“I got involved in the Portas Pilot because I am passionate about high street regeneration and had recognised an untapped potential in our high streets and shops. I set up my local marketing consultancy, Bake, which specialises in high street businesses with the aim of helping them remain competitive in a difficult economic climate. From there my attention turned to the bigger picture asking myself: how can we create a catalyst for change on a large scale? I felt that empty shops were the key. I had seen what had been achieved by the arts movement with organisations like the Empty Shops Network, and by Spacemakers with Brixton Village and similar models, wondering if we could achieve something similar in SE London. This was the basis for my thinking when designing the initiative now known as “The Shop Revolution.”

The project in brief

Phase one of this project is to create three pop up shops that will open throughout December, one in each area. There will also be a calendar of events taking place in surrounding shops. The team will be publicising an application process for running the shops and events in the coming weeks. This is a painfully short lead-time, so Louise and her team are pulling out all the stops! Phase two will be to create seven to nine pop up shops to launch in April 2013.

Find out more

Sign up to the SEE3 newsletter for regular news and details of the application process for the Christmas pop up shops and events. Or if you have any questions drop the team an email at


Contact Details

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